Customer Overview:

Ashley Lay Real Estate, a leading real estate team in Winston-Salem, NC, sought to enhance their online presence with a website that goes beyond showcasing services. Recognizing the need to introduce their exceptional team, provide valuable moving guides, and seamlessly integrate IDX and MLS feed through Chime, they engaged OCTO Strategies for a strategic collaboration.

Project Objectives:

The primary objectives for Octo Strategies in collaborating with Ashley Lay Real Estate included:

Comprehensive Website Design: Develop a website that not only highlights real estate services but also introduces the exceptional team, offers valuable moving guides, and seamlessly integrates IDX and MLS feed through Chime.

Octo Strategies' Approach:

Team-Centric Website Design:

Octo Strategies prioritized the design of the website to introduce the exceptional team at Ashley Lay Real Estate. Through carefully crafted profiles, visitors could get to know the team members, fostering a sense of trust and connection.

Valuable Moving Guides Integration:

Understanding the importance of guiding clients through the home buying process, the website incorporated valuable moving guides. These resources provided insightful information, helping clients navigate the complexities of moving and real estate transactions.

IDX and MLS Feed Integration through Chime:

To ensure an optimal property search experience, Octo Strategies seamlessly integrated IDX and MLS feed through Chime,  allowing clients to access accurate and up-to-date property listings directly from the website, streamlining the home buying process.

Results:

1. Team Introduction: The website effectively introduced the exceptional team at Ashley Lay Real Estate, fostering a personal connection with visitors.
2. Valuable Moving Guides: The integration of moving guides enhanced the website's utility, providing valuable resources to guide clients through the home buying process.
3. Seamless IDX and MLS Feed Integration: The Chime integration ensured a seamless property search experience, allowing clients to access accurate property listings directly from the website.
4. Enhanced Client Experience: The comprehensive website design brought together team introductions, moving guides, and property search functionalities, resulting in an elevated client experience.

The collaboration between Ashley Lay Real Estate and Oct7o Strategies showcases the successful development of a comprehensive website that goes beyond the standard real estate presentation. By introducing the team, integrating valuable moving guides, and seamlessly incorporating IDX and MLS feed through Chime, the website serves as a one-stop platform for clients, making the home buying process smoother and more enjoyable. This strategic approach enhances the online presence of Ashley Lay Real Estate and positions them as a client-centric and forward-thinking real estate team in Winston-Salem, NC.