Approach:

1. Discovery Phase: Octo Strategies conducted comprehensive research to understand the vision and values of Minds of Mortgage, as well as the preferences of their target audience.
2. Brand Development: Based on the insights gathered, Octo Strategies developed a brand strategy that aligned with the podcast's ethos. This included creating a unique brand identity and designing a logo that captured the essence of honest and vulnerable conversations in the mortgage industry.
3. Website Design: Octo Strategies designed a visually appealing website that reflects the brand identity of Minds of Mortgage. The website was designed to be user-friendly and intuitive, with easy navigation to access the latest podcast episodes.
4. Mobile Responsiveness: The website was optimized for mobile devices to ensure a seamless user experience across all platforms.

Results:

1. Distinctive Brand Identity: The brand identity developed by Octo Strategies effectively captures the ethos of Minds of Mortgage, setting it apart from other mortgage podcasts.
2. Memorable Logo: The logo designed for Minds of Mortgage is memorable and resonates with the target audience, helping to increase brand recognition.
3. User-Friendly Website: The website developed by Octo Strategies is easy to navigate and showcases podcast episodes in an engaging manner, leading to increased user engagement.
4. Increased Audience Engagement: The new brand identity and website have contributed to increased audience engagement, with listeners drawn to the honest and vulnerable conversations featured on Minds of Mortgage.