Customer Overview:

Dream Home Lending, a prominent mortgage lender with a reach spanning Texas and the Southeastern United States, recognized the importance of a strong brand that would mirror the solidity of the homes they finance. Together, we embarked on a journey to establish a comprehensive brand identity, design an impactful website, and create a range of physical marketing items to enhance their market presence.

Project Objectives:

The primary objectives for Octo Strategies in collaborating with Dream Home Lending included:

1. Solid Brand Identity: Develop a comprehensive brand identity that reflects the reliability and strength of Dream Home Lending in the mortgage lending market.
2. Website Design: Craft a user-friendly and visually appealing website to effectively showcase Dream Home Lending's services and offerings.
3. Physical Marketing Items: Create an array of physical marketing collateral, including banner stands, business cards, promotional items, and yard signs, to reinforce Dream Home Lending's brand presence in tangible spaces.

Octo Strategies' Approach:

Comprehensive Brand Identity:

Octo Strategies engaged in a thorough exploration of Dream Home Lending's values, mission, and market positioning to craft a comprehensive brand identity. This encompassed the development of a distinct logo, color palette, and visual language that communicated strength, trust, and reliability.

Website Design:

The website designed for Dream Home Lending prioritized user experience and aesthetics. It featured intuitive navigation, informative content, and a visually engaging design that reflected the solidity of Dream Home Lending's services. The website served as a virtual hub for potential clients to explore mortgage options and learn more about the company.

Physical Marketing Items:

Octo Strategies extended the brand into the physical realm by creating a suite of marketing collateral, including banner stands for professional presentations, business cards for networking, promotional items for client engagement, and yard signs for on-site visibility. Each item adhered to the established brand identity, reinforcing Dream Home Lending's presence in diverse marketing scenarios.